Keep your Mac from falling asleep during restore 0

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Restoration from a Time Machine backup can be a lifesaver, but restoring the whole system after booting into Internet Restore can cause some serious issues – especially if that restore takes an extended amount of time.

Normally, the process would be to simply hold down CMD+OPT+R after the BOING and until the spinning globe shows up on the screen, this automatically starts Internet Recovery Mode, and allows you to connect to WiFi or a physical network jack and begin the restore process.  You select “Restore from Time Machine Backup,” select the appropriate image, and away you go.  When the process is finished, your Mac is back to the way it was before your unfortunate incident, with very few exceptions (if any).

There’s a catch though.  Jumping into Internet Recovery Mode also loads the default set of Power Management options, and restoration of a full Mac system these days might take several hours.  Those two factors add up to one massive headache.  Unless you keep the system awake by tapping a key or moving the mouse now and then, the system will go to sleep in about 10 minutes, and start shutting down spinning disks about 10 minutes later.  This means that your – presumably external – Time Machine drive will also get spun down, crashing the restore operation and forcing you to start all over again.

Obviously, it’s just not practical to sit there and keep the system awake for the 6+ hour restore you’re in for if your Time Machine is on a USB 2 disk and is over 500GB or so.  There is, however, a way to force the system to never sleep, even in Internet Recovery Mode.


First, boot into Internet Recovery Mode and wait for it to start up.  That will bring you to a screen with a window offering you the basic choices of reinstalling OS X, restoring from Time Machine, etc.  Go to the menu bar at the top of the screen, and choose Utilities, then Terminal.  This closes the first window and brings up a command-line interface (the BASH Terminal) where you can enter these three commands:


pmset -a sleep 0

pmset -a disksleep 0

pmset -a displaysleep 0


Then quit Terminal via the menu, and walk through the standard restoration operation.

Here’s what you’re doing:

pmset is a function of the underlying OS that handles setting parameters for Power Management options.  In each case you’re telling OS X to set the named Power Management option (system sleep, disk sleep, display sleep).  The “-a” tells OS X to set that option for all power profiles – while you’ll probably only use AC Power during a restore, it’s a good idea to just tell the Mac to use it for all of them.  “0” sets the time-out to zero, in other words never sleep.

The result is that the Mac will never dim the display, got to sleep, or stop the spinning disks until you a) re-set those options or b) boot into another OS instance. Since you’re going to boot into a new instance when the restore is done, you don’t have to worry about changing them back later.

Simple as that!  Open Terminal, type those three commands, and then quit Terminal and walk through the restore process from your Time Machine backup with no interruptions.

There is no justification 0

Mike talon jesuis

Today, in Paris, journalists, editors, writers, and artists of the satirical magazine Chrarlie Hebdo were gunned down in a cold-blooded, murderous, senseless attack. At the time of this posting, 12 have died, 4 more are critically injured.

The people who did this shouted religious phrases. The claimed responsibility railing that it was in retribution for the printing of materials they believed denigrated their religion. They have made many claims, offered justifications, spouted rhetoric.

There is no justification.

They have killed innocent civilians outside of a war, outside of legal sanction, outside of all the requirements that every major world religion – including the one who’s phrases the attackers shouted as they gunned down their victims – strictly places on the taking of a human life.

Murder is murder, regardless of if you are a Muslim, Christian, or Jew.

Qur’an 6:151 says, “and do not kill a soul that God has made sacrosanct”

Let us be crystal clear as to who the victims were. They were not the government. They were not the enemy of these gunman any more than they were the enemies of anyone and everyone they have lampooned over the many years their magazine had been in publication. They’ve been called bigots, assholes, morons, and many other things – but they were not criminals, or killers, or soldiers at war. Their job was to say the things you don’t like, to speak words you may not wish to hear, to make fun of those who hold themselves above reproach. These same people made light of both the politicians who wanted to ban scarves and those who protested the law.

These attackers have committed cold blooded murder, and there is no justification.

I have been a journalist. I have pissed off people in my career, sometimes in print. I have lampooned many things in many ways. Neither I, nor anyone, should ever fear their lives for the words they write in satire, for the things they say in jest. Sometimes we are wrong, politically incorrect, bigoted, biased, or a thousand other transgressions – but never is there justification for murder because of these words. Sue us, call us to task, lampoon us right back as hard as we dished it out to you; anything but taking our lives!

The second worst part of this travesty – second only to the fact that 12 people lie dead – is nearly equally chilling and wrong. Some say that this will cause journalists to be more cautious in their prose and drawing. That we must respect the beliefs of other cultures and hold them above satire, humor, debate. That there are topics that are out of bounds, topics and people so high above us that they can never be brought down.

To those I say, there is no justification.


Dragon Age Inquisition – First Impressions (No Spoilers) 0

I’ve been a fan of Dragon Age from Bioware/EA for quite some time now. Dragon Age: Origins was a stellar game that I played over and over – attempting to see the differences in different starting stories and playthrough choices. Dragon Age 2 was less spectacular, with a much weaker style overall, a lot of repetitiveness, and enemy mechanics that were just plain bad. Still, DA2’s storyline was enough to get me through a playthrough just to see how it would play out.

Dragon Age: Inquisition returns to the depth and immersion of Origins and adds so much more. Everything players loved from Origins – from multiple races and origin stories through companion characters with 3-dimensional personalities) – is back in this installment, and I am happy to say it does not disappoint.

Initially, I did not yet have an Xbox One, and therefore purchased DO:I for the Xbox 360. That was a major mistake. We’ve reached the point where games designed with the more powerful XBOne and back-ported to the 360 just cannot hold up under the strain. Diablo III performed really well on the 360, but that was the last game I saw available on both platforms that could say that.

After seeing the horrific graphical quality and the 3-minute loading screens (I actually timed it at one point), I realized it just wasn’t going to happen on the trusty 360. It was time to take the dive into the next-gem consoles. So, one XBOne later I was ready to actually play the game.

First Impressions:

Any of the starting races/classes is a fun playthrough, and I found myself re-starting just to see what the others offered. Note that the storyline itself is relatively the same no matter what you go with, but little details through the story change based on your race and class. For the playthrough I went through the game with, I chose Human Mage.

This is a good point to note that you should at least try the Mage class. For those not familiar with the DA universe, magic is feared and mages (without giving anything away) are very closely monitored and controlled. The way they introduce your character makes this believable, a trait which carries through the entire solo campaign.

No matter what class you choose, you’ll step through a tutorial Prologue (a mainstay of the DA games) and learn the slightly different control layout for DA:I in comparison to the other games of the series. This is important, as several things on the controller have moved around to make room for the fact that – for the first time in a DA game – you are not on rails, can go just about anywhere in the various game sandboxes, and can JUMP. Granted, for DA newbies that doesn’t mean a lot, but for us that have played the series, the fact that a 2 inch ledge no longer poses a significant challenge to your character is big news.

The controller layout itself is pretty easy to master, and the fourth talent slot on each “page” (toggled with the left trigger) means that we console players finally get eight talents mapped to the controller. Still not the same as our PC brethren, but not bad. You’ll have a mini-map – with the full map accessible by pressing left on the d-pad) and the usual quest text and party health on screen.

After the tutorial, you get to dive into the game for real with the training wheels off, but for the most part when played on Casual or Normal, the game won’t frustrate the hell out of you. Different sandbox areas will tell you the recommended level you should be at before entering, and enemies tend to not spot you until you get close, so that you can check to see if they’re too high for your team.

Speaking of your team, you are – as is usual for the DA games – given several NPC companions to choose from. Unlike previous games in the series, they’re very well spread out between Mages, Warriors, and Rogues; and across many personality types; allowing you to put together a team that won’t continuously hate you for the choices you make, but that has all the necessary classes to keep you alive. While I won’t get into the companions until I do a spoiler article later, here’s the breakdown of the classes (including for your own player character:

Warriors are tanks. They hit with sword and shield or a giant two-handed weapon and tend to swing much more slowly than a Rogue. Their benefit is that they can taunt enemies off other party members very effectively, and they can soak up a TON of damage by wearing heavier armor than any other class and using guard abilities that give them extra damage bars that have to be whittled down before their actual HP suffers. Warriors can also bash special items (some walls, rocks, etc.) to destroy them, a talent unique to their class and very helpful in many quests.

Rogues are damage dealers and also the only class that can pick locks. They can specialize in either bows or daggers, and use either very effectively. While they wear medium leather, they get several talents that let them move out of danger or disappear entirely – often while damaging nearby enemies at the same time.

Mages are magic users who can dish out damage and control the battlefield by freezing, stunning, and otherwise making enemies lives a living hell; and can summon the forces of the Fade to build bridges and remove obstructions during some quests. Unlike previous games in the series, there are no healer mages in this installment. All mages can acquire Barrier spells (think of it as shielding or the biotic barriers of Mass Effect) that give team members extra health bars much like the Warrior’s guard ability.

Pick a race (Human, Dalish Elf, Dwarf, or for the first time Tal-Vashoth Qunari) and a class, then dive in and have fun! This game is definitely worth a playthrough for anyone who likes Dragon Age: Origins, or likes the fantasy adventure genre.

Critical Mac Security Update 0

For those of you who keep an eye out for weird pop-ups and messages, you most likely noticed a Notification or Growl message that “A critical security updated has been applied.”

When I saw that, I had a moment of panic, as I had – up until now – told OS X that I wanted to manually install patches, updates, and fixes. So this message out of the blue was a bit of a shock. After some online research (and with help from some great Twitter friends like @UberBrady ) I was able to get to the bottom of it.

First things first, if you upgraded to Yosemite from earlier versions of OS X, most of your preferences came over – but one very important one was added and is turned on by default. OS X starting in Yosemite includes an “emergency update system” that automatically downloads and applies any patches that Apple believes to be extremely critical security fixes. They have, to date, only classified one such patch in that category, and this was it. This critical update system is ENABLED by default, and frankly you should leave it enabled. But if – for some reason – you need to turn it off, jump over to Apple Menu| System Preferences| App Store and you’ll see the settings for auto-updates, including the relatively new one for emergency patches labeled “Install system data files and security updates”:

Screenshot of the App Store preferences

Even though this would appear to be for a lot of patches, note that you’ll still have to download and install “optional,” “Important,” and other patches manually if you do not check the other two boxes.

Now, onto the particulars of the update:

Apple recently announced a fix for a Network Time Protocol (NTP) system in OS X. The bug could allow an attacker to take control of system resources (which is a bad thing) with relatively little effort (which is a HORRIBLE thing). This means un-patched systems are vulnerable to attack and need to be patched immediately. Luckily, if you haven’t changed the defaults, Yosemite will patch it automatically as described above.

A more detailed explanation of what the vulnerability is can be found on Apple’s Site.

So, have no fear, the unexpected Notification is not, itself, and attack. Rather, it’s a new feature in OS X designed to help protect against attackers, and was just rather well hidden – and never before used – up to this point.

Stay Safe!

Get DownWorthy… now. 0


Photo Credit: Ben Brown

All of us have seen the headlines:

“Man finds literally the most amazing thing ever in his attic. Find out what!”

We all know perfectly well that this will not lead to any amazing thing at all, but just yet another filler story designed to get us to read the five thousand advertisements jammed into the fifteen individual pages that make up the “story” on some website out there. It’s frustrating, unavoidable, and – because there occasionally IS an interesting story on the other end of the link – something we do even though we know it won’t end well.

Like going on blind dates.

For those who don’t know, LinkBait is the pseudo-technical term for using sensational language designed to get people to click on an otherwise boring story just to get their eyeballs glued to dozens of ads. While helping with the blind dating situation is a bit out of my wheel-house, there is something you can do to make the LinkBait crisis a little less annoying.

Alison – a.k.a. Snipeyhead or just Snipe – has created a browser plug-in that will change the sensational into the hilarious. While the plug-in can’t totally remove LinkBait from the net, it can make dealing with it significantly more humorous and more fun to deal with. In short, the plug-in replaces words like “literally” and “most amazing” into other words like “figuratively” and “boring.” You’ve no doubt seen this done with other plugins that replace single words with other words (*cough* CloudToButt *cough*) but this one has a much broader library of specifically LinkBait-ey words to bring a little more laughter to your otherwise maddening net-surfing experience.

Give it a go at – and send @snipeyhead a thank you. She’s made it freely available for anyone to use and remix, and I think we can all be AMAZINGLY thankful for her Literally changing every Incredible One Weird Trick that can Go Viral as it blows your mind in a way You Won’t Believe.

Go ahead, grab the plug-in and then re-read that last bit with it on and off.

You’re welcome.

Missing in the News 0


Photo Credit: Ham Sughes

There’s a definite and disturbing trend in the major American media outlets, and I don’t like it at all. Granted, every news source has their biases, but some of the more recent events have made me doubt this is a bias issue at all.

Let’s take a look at an event from the recent world news as an example:

Here in the USA, the President was gearing up to deliver the State of the Union address to Congress and the Senate. For those readers outside the US, this is a gigantic political event, so I figured it would get a large amount of media coverage. No surprise, it did; and I was fine with that.

Meanwhile, in the Ukraine, a massive wave of protests had led – on this same day – to the Parliamentary Government tendering their resignation. This is an event that made news around the entire world, except here in the USA. For the second time in very recent history, mass popular protests led directly to a change in the very government of their country – without civil war or mass bloodshed. I use the term “mass bloodshed” because in both recent cases there were many injuries and several deaths, but not the kind of violence typically seen with the effective overthrow of a sitting ruling body. So the whole “if it bleeds, it leads,” angle could have been applied, even though there were thankfully few incidents of actual bleeding.

Yet, amazingly, the US news agencies seemed to have missed this story entirely. Again, I fully expected the State of the Union speech to take center stage on every site, but MSNBC, Fox News, and CNN all very noticeably lacked any front-page stories on an event that quite literally changed the history of a major country. Running it under the stories on the President getting ready to deliver a major address if perfectly fine. Not even listing it as a breaking or trending story is… unforgivable.

For contrast, international news organizations like the BBC extensively reported both stories. Since they were not US-based organizations, they tended to favor the Ukraine situation as you’d expect, but they did give priority space to the State of the Union due to the significance of the President potentially speaking on international issues. Our news agencies should do no less, and yet they ignored a massive international story completely – not even listing it amongst the top news headlines for the day.

This seems to be a trend, with pop-stars getting arrested for DUI’s crowding out stories of international money laundering arrests in another recent example. I cannot condone any legitimate news outlet deciding to completely ignore a news story from any country that has a direct and real impact on the world political stage – especially when the USA is directly involved (as was the case with the money-laundering story).

We need to hold our news agencies to a higher standard. Let them report a story with all the political bias they want, but report the story! In example, some of the organizers of the Ukraine protests are extremely political people. Fox can easily vilify them as communists, MSNBC can easily glorify them as voices of the people. There are allegations of serious police misconduct against the protesters, and allegations that the protesters threatened the police – BOTH Fox and MSNBC could have gotten a lot of very biased mileage out of those headlines. These are, in short, not stories that would have any trouble allowing a news agency with a political agenda to have plenty to write about. Instead, both of those agencies and the supposedly moderate CNN inexcusably decided not to talk about the Ukraine at all. Though they were all nice enough to either blast or applaud recent sports figures who may have made inappropriate comments.

Nice looking out for journalistic integrity, guys.

Please Stand By… 0

Yep, I’m still alive!

Stay tuned, new (regularly posted) content is coming very soon.

– Mike Talon

Free is never free. 0

The iDevice/OS X world is full of free apps. They do all kinds of things from determining the outcome of coin flips to helping you figure out what movie to see.

And you need to start avoiding every one of them.

There are two reasons that you should opt out of “free” apps anytime your finances allow:

1 – They may make money

2 – They may not make money

Both lead to horrible things, and there really isn’t a 3rd option available.

1 – They make money

The business of nearly every app designer is to – somehow – make money from their app. Granted, there are exceptions to this rule, and some truly altruistic app developers out there, but they are extraordinarily rare. In 99 out of 100 apps, the goal is to make the developers money so they can make more apps, retire, take over the world, etc.

The problem with free apps is that you’re not paying for them – so who is? Well, the truth is that they’re making money – just not from you directly. That means that they’re going to make money by targeting advertising, or otherwise selling any information you give the application to the highest bidder (you hope). No matter if it is selling ad space or selling email contact lists, in either case you’re paying for the app with something (your attention or your info) and paying a lot more than the 99 cents it would probably have cost if you just bought the app outright.

Or, the app may make money via micro-purchases for something you need to make the app work – or at least work well. Zynga’s games are a prime example of this. Want to make your farm work better? Give up your friends’ information or pay Zynga to get in-game stuff. Neither option is actually free, as one will alienate your friends and the other lightens your wallet.

Alternately, they could just sell the whole app and all the information it gathered to someone all at once. Facebook acquiring Instagram is a somewhat recent example of this. Now, all that info and all your photos belong to Facebook – no matter what they try to do to gloss it over in the End User License Agreements. So, once again, the app developer has made money from you, even if they didn’t take the cash out of your digital wallet directly.

2 – They may not make money
If an app cannot make money from you, and they cannot or will not make money from ads or other means; then that’s a bigger problem. Apps that make no money can’t fund development. They can’t support their developers and have very little incentive to move the product forward. Many free apps from less than a year ago are already outdated, don’t run on the latest versions of iOS or OS X, or have just disappeared entirely. This means no bug fixes, no support, no viability in the long term at all.

Now, there are indeed some free apps that are not making money but are actively supported and developed. They typically fall into two categories:

1 – Apps supported by in-app upgrades or apps that have both free and paid versions. Instapaper is a great example of this, with versions of the app that are clearly ad-supported and feature-restricted; and others that are add-free and non-restricted. You can (and a great many people do) pay for premium accounts to unlock all the features. This allows the developer to make money and still offer a limited version for free. Granted, the limited version is still not quite “free” – but at least they have a legitimate business plan and are not just farming your email contacts.

2 – Apps that are actually part of a larger company or service that you’re paying for. Your bank, grocery store, gym, and comic-book shop may all have free apps. These apps are paid for by you frequenting those stores, with the apps acting as digital access or storefronts. The app isn’t free, you’re paying for goods and/or services from the company that gives the app away. While those companies are still at risk of being bought out and giving up your info, at least that is not their primary goal in producing and supporting the app in the first place.

So, be wary any time you see a free app. If there’s one that’s 99 cents or two bucks, and you can afford it, then go for that app instead. Or, if you are a customer of a business and they have an app that you’re paying for with your patronage, go for that. Otherwise, the app isn’t really free, and the price you pay can be much higher than you’d ever expect.

Wither Microsoft – Part III – How to use Microsoft tools on a Mac 0

Alright, you’ve made it through the first two articles and have decided you need to use Microsoft tools in some form on your Mac. But which form is right for you?

First, determine if the apps you need are even available on OS X. Many Windows-based tools are not, so this could be an easy decision. Here’s some of the more common apps that do have OS X counterparts available directly from their vendors:

Office – Microsoft produces Office for Mac, currently at version 2011. While not every feature set is in the Mac version, the basics are there. You’ll get Outlook, Word, Excel, PowerPoint and some add-on features like the Remote Desktop Connection client.

Communicator/Lync – Note that here we’re talking about the messaging clients that are specifically used for corporate communications server systems, and NOT talking about MSN Messenger or Skype. Microsoft does have versions of both Communicator (for Office Communications Server) and Lync (for Lync Server) that are built for OS X and run on Lion and up. Most also work on Snow Leopard, but aren’t officially supported there. You will need to obtain a copy of the software and a license from your company’s IT department, as they are not sold directly to end-users like the rest of the Office suite is.

Cloud applications – Things like SalesForce, SharePoint, and other services are available via web browsers, and nearly all of them work fine in Safari, Chrome, and Firefox. This means that you don’t have to have a full (or “thick”) client software package for either Windows or Mac, and can use these apps on both.

VPN/Security tools – Cisco and other VPN vendors tend to make OS X versions of their VPN clients, but you’ll need to reach out to the vendor to be certain. If they do have an OS X app, then it is highly likely that you’ll be able to connect just the same as with the Windows version (I can vouch for the Cisco VPN app personally). Security tools are another story. Some vendors (like Sophos) do make OS X versions, but many do not properly connect to their corporate server counterparts. Again, check with the Vendor to be sure.

Many other applications used in a corporate setting (like Visio, for example) are Windows-Only, and therefore cannot run natively on a Mac. In some cases, you can find Mac application that has the same features and can read/save to/from the same file formats, allowing you to perform those tasks on a Mac. However, there will be times when an application simply exists in a Windows-only form, and there isn’t any Mac app that can get the job done.

For these times, it’s a good idea to create either a Virtual Machine or a Boot Camp partition to give you a Windows desktop when you need it, but keep out of the way otherwise. Personally, I use both for different reasons, but mostly I use a VM for day-to-day stuff.

Using a VM requires four things:
1 – A VM capable Mac
2 – A licensed copy of Windows XP, Vista, 7, or (for some VM tools) 8
3 – Disk space to hold the VM itself
4 – A license for the virtualization software

Most Macs built after 2009 can run a VM, check with your virtualization vendor (the top two are Parallels and VMware) to see if yours is ready to roll. Once you have that, and a licensed copy of both Windows and the VM software (which you can get from the vendor’s website or from the App Store), then you need some space.

A VM needs disk space to live in, and for most Windows VM’s this is a minimum of 50 GB. It can be on your local hard drive, or on a USB or other externally-attached drive. For something like a MacBook Air, this is the biggest concern, as disk space is at an absolute premium if you’re putting the VM on the local disk. You will probably need closer to 75-100 GB to hold a VM with a bunch of applications on it, so plan ahead.

Once you install the VM software, the tool should guide you through setting up a VM for the Windows OS you have chosen. If you’ve never done this before, it’s like installing Windows onto any other machine, except this machine is actually a window on your OS X desktop. The VM software from both Parallels and VMware will walk you through most of the basics, but you’ll probably want to get some help from your IT team or someone who’s installed Windows on a new machine before.

Boot Camp is another option, this is an Apple technology that allows you to install Windows into a partition (a segment of your hard drive) and boot into either Windows or Mac as needed. Apple has a lot of resources to help you do this, and you can start by reading the Knowledge Base article on the subject, located here.

Boot Camp does require a few things:

1 – An Intel-Based Mac
2 – Enough free space on your hard disk to create the partition (between 50 and 100 GB)
3 – A licensed copy of Windows Vista, 7, or (soon) 8

The major drawback to using Boot Camp is that you can only run one OS at a time. You either boot into Windows or into OS X, and you have to reboot to change between the two. This can be eliminated if you also use a VM system, as the major vendors all support booting the Boot Camp partition as a VM in OS X. This way, you can jump to Windows by rebooting if you need full horsepower, but otherwise use your Windows apps via a Virtual Machine from inside OS X.

So, now we’ve talked about why you might want to use Microsoft tools directly in OS X, why you may not want to or may not be able to, and how to use them on both Windows and OS X on the same Apple hardware. What will you do for your Mac? How will you leverage Microsoft technology along-side your Apple technology? Sound off in the comments, or drop me an email and let the world know your thoughts on the matter.

The Mass Effect Effect – or, don’t piss off your fans… 0

I’m not a huge gamer. Though I am still a fan of a few, like EverQuest (the original one) and play from time to time, but it takes a hell of a lot to get me really into a game. Getting me into a series is nearly impossible. As a matter of fact, since the advent of the Xbox, it’s happened a grand total of three times. BioShock – for all its flaws – grabbed my attention, and I can’t wait for the next one to finally make it out the door. Fallout was another, but I admit that fascination went all the way back to the pre-Windows days when I played a game called Wasteland – the “spiritual grandfather” of the Fallout series.

The third is Mass Effect. Once I figured out how to turn off the stupid film grain so I didn’t get continually motion sick, I was hooked. For those who don’t follow gaming, or don’t follow the Mass Effect series, it had some problems. Most notably, the ending of the trilogy didn’t go so well. You can read some of the details (with minor SPOILERS!!) here.

I will not go into the details in this post, as I have no intention of spoiling the storyline. I will, however, outline what happened:

Mass Effect came out, bringing a true role-playing aspect to Space Opera Fantasy gaming. The concept has been tried before, but something in Mass Effect clicked and the game took off like a rocket (or a Mass Effect Starship).

Mass Effect 2 took that concept and rammed it into overdrive. The depth of characters, story lines, settings, and events was immense. The studio in charge (BioWare) not only created a successful sequel, they created one that far surpassed the first chapter. With a galaxy-spanning storyline that was directly (and sometimes radically) changed not only by the characters basic choices, but by the very way they interacted with he galaxy around them. Moral, ethical, and logical choices all changed the way you played through the entire game.

BioWare wasn’t done. After a bit of a wait, they launched Mass Effect 3 to a now rabid fan-base. As the series was always meant to be a trilogy (the future games have been hinted to have totally different storylines/characters), ME3 was going to be the end of the story. No one was unsure of this, and everyone from fan sites to the creators themselves had accepted that everything would be brought to a close.

Most of the game was spectacular. Yes, there were hiccups – there always are. Yes, some things might have been done better – they always can. However; the story itself, the characters and their trilogy-spanning development, and the epic nature of the game made it amazing to play.

Right up until the end.

Long story short, the publishers of the game – who will remain nameless in this article – forced the developers to rush the game out the door. So a major mechanic of the game, one that literally determined the fate of the galaxy, fell flat. Suddenly, gamers who didn’t really like multi-player found themselves forced to play that aspect of the game. Secondary methodologies for avoiding multi-player ran into massive technical difficulties – when they worked at all.

Secondly, the developers – no doubt feeling immense pressure to launch – basically phoned in the ending sequences. An epic story that spanned an entire galaxy and three in-game years ended with a whimper at best, and a kick to the genitals in many cases.

The fans – understandably – went to grab pitchforks and torches and raised a holy uproar the likes of which is seldom seen in the gaming community. Everyone complains about games, but getting that many gamers to all complain about the exact same thing is remarkable. To have them do it loudly enough to worry a media giant is unheard of!

Eventually, BioWare saw the error of their ways (and/or got tired of constantly deleting hate emails) and created a free DownLoadable Content (DLC) pack that corrected the majority of the issues. The requirement for using multi-player or half-assed mobile apps was removed, and the endings were given a proper treatment. While many gamers still found the ending to be missing something, I found it to be a fitting end to the trilogy, and exceptionally well done.

So, what can we learn from this that we can apply to using Social Media effectively? Quite a lot, actually.

First, don’t do things half-assed if there is any way (including delays) to avoid it. If you’re going to build a community, you have to see it through. Deciding you will just push things out because you’re pressed for time can be worse than making people wait a little longer. While the developers managed to dodge a lot of the backlash by fixing things, the media giant of a publisher left a horribly sour taste in the mouths of consumers. You know, the people who actually buy their stuff.

That brings us to the second lesson. If you make a mistake, own it. Apologize, make it right as soon as you can and make it good. BioWare took a publicity hit over this, but managed to win back most of their fans (and many of the most vocal ones) by creating the DLC that satisfied them. They didn’t plan to, but the public outcry was so severe they needed to do something, and they did. Responding to the needs of your followers, especially when you do something that gets them angry with you, is a sure way to turn a follower into a fan, and someone who likes your product into a true believer.

Of course, you try not to make mistakes. They do, however, happen. Avoid them whenever you can (especially if they can be avoided with slight delays) and apologize when you can’t. Your fan base may not be as big as BioWare’s, but that’s today. Tomorrow you write a new chapter, and who knows how far your influence will reach. Gain it carefully, own it well, and never leave the masses on your doorstep with pitchforks and torches.

Unless, of course, you actually have a Mass Effect drive and can safely get the hell out of the building.